Youth Basketball League Night Success!

The Sacramento Kings have worked with the Hardwood Hoops youth basketball league for a number of seasons but in the past two seasons they have grown the group exponentially with a couple key tactics.

#1- Providing buyers a choice of games.

#2- Leveraging per game experiences to drive sales

In the 2023 season, the Kings provided Hardwood Hoops a choice of 3 games ranging from December through March. By offering a variety of games they drive 449 total tickets through the links.  

This season they added a fourth game option and have provided one experience per game for the players and attendees to participate in, see the options below:

• 11-16 - One Post Game Free Throw for each attendee
• 12-03 - High 5 squad (40 spots available for players)
• 1-19 - Anthem Buddies (10 spots available for players)
• 3-17 - High 5 Squad (20 spots available for players)

To date they have sold 298 tickets with 109 of those being sold for the first game on November 16th.  

Our groups want special or exclusive experiences and all fans/buyers want choice.  By providing just one option for a large sized group, we are missing opportunities.  Offering multiple games can set up the ability for buyers to identify themselves as potential multi-game package buyers as well.