Ugly Shirt Bundle for Christmas Eve Game!

Promotion Overview:

The Carolina Panthers offered a special Holiday Shirt Package for their Christmas eve matchup against the Detroit Lions, using Spinzo’s technology to streamline the process. This promotion gave fans the opportunity to purchase tickets along with an exclusive Panthers holiday shirt, enhancing the game-day experience and making for a great holiday gift option.

Package Details:

• $55 Package: Included one ticket and a Panthers holiday shirt.

Key Details:

• Inventory Management: During checkout, a required question asked buyers for their t-shirt size, allowing the Panthers to efficiently prepare and manage inventory.

• Seamless Redemption: Shirt pick-up was streamlined with clear instructions in their confirmation email, ensuring a smooth fan experience.
• Limited-Time Offer: The promotion created urgency by highlighting the limited availability of the holiday shirts, encouraging fans to purchase early.

Key Metrics:

• Total Packages Sold: 141 Bundles
• Total Package Revenue: $7,755 in net revenue

Best Practice Takeaway:

By incorporating size selection during purchase and organizing on-site pick-up, the Panthers effectively combined ticket sales with exclusive merchandise distribution, enhancing both sales and fan satisfaction during the holiday season!