U.S. Soccer and The American Outlaws: A Winning Partnership

The non-profit group, American Outlaws, has over 200 local chapters around the world dedicated to support the men's, women's, and youth US soccer teams. Naturally, a partnership between them and U.S. Soccer would be a good fit. 

Since 2023 the two have had various offers to the American Outlaw members for matches throughout the United States.  Just recently, captured in this article on the Outlaws website, the partnership provides a discounted ticket offering that opens match attendance up to more members.

Tickets are available through the Outlaws website and shared through various channels to members.  Since February 2023, these are the numbers:

By the Numbers:

• 6,497 Tickets
• Over $300K in Revenue
• 26 Events
• 8,500 viewers on promotion pages
• 19% Buyer conversion rate
• Average of 3.1 tickets per order