Turning Partnership Into Performance

A simple customer offer through their partner King Soopers drove big results for the 2025-2026 seasons for the Colorado Avalanche and Denver Nuggets.

A 15% discount was provided to shoppers who spent over a set dollar amount during a trip to a King Soopers store. The discounted link was surfaced through the receipt and the results speak for themselves.

Simple, powerful and impactful. A true win/win with additional value for King Soopers customers and ticket sales volume for the Avalanche and Nuggets.