Tracking Pixel Capabilities and Opportunities
Looking to take things to the next level with tracking fans who hit your pages and/or buy?
Spinzo provides the ability to place tracking pixels on offers at multiple levels all while providing the opportunity to extract our data variables as well.
Tracking pixels in Spinzo can be placed at all of the following levels:
- Seller- all promotions
- Group - all promotions for that specific group
- Sales Event- only for a select promotion
- Affiliate all promotions for that affiliate.
When placing pixels you have the option to place a standard ID from Facebook, Twitter (X), Google Analytics and/or Marketo.
Additionally there are options to place custom pixels or tags on all pages or on just conversion pages.
When placing custom pixels the following variables are available:
- Seller Name
- Group Name
- Sales Event Name
- Offer Name
- Affiliate Name
- Currency
- Total Gross Spend
- Total Net Spend
- Quantity
- Spinzo Order ID
- Ticketmaster Account ID
Understanding and maximizing the tracking pixels capabilities in Spinzo unlocks the ability for sales and marketing to work together to maximize opportunities for growth.