Ticketing and Sponsorship Collaboration Success

During the 2024-2025 seasons, Kroneke Sports and Entertainment launched a collaborative program with their Sponsorship and Ticket Sales departments for their partner King Soopers.  

King Soopers, a popular grocery store chain in the market, offered shoppers who made a purchase over $15 at their stores the link and opportunity to purchase Colorado Avalanche and Denver Nuggets tickets at a 15% discount.

This offer printed on the bottom of receipts is a perfect best practice example of maximizing partner relationships.  Just connecting with partner employees is step one, getting in front of partners consumers is gold.

2024-2025 Season Numbers:

• 5 week sales period
• 350 ticket sold and about $25K

2025-2026 Season Numbers YTD:

• 9 weeks of sales thus far
• 314 tickets sold for $24K