Salt Lake Bees Holiday Package
Promotion Overview:
The Salt Lake Bees used Spinzo’s flexible ticketing technology to successfully offer their 2024 Holiday Packages, featuring over a 65% discount on game tickets. This is the second consecutive year of successfully utilizing Spinzo’s flex code system to provide fans with an easy and convenient way to purchase and redeem tickets, enhancing the overall gift-giving experience during the holiday season.
Package Details:
- $89 Holiday Package + $3 Mail Delivery: Included 10 Bees Vouchers.
- $39 Holiday Package + $3 Mail Delivery: Included 4 Bees Vouchers.
Key Details:
- Flex Code Integration: Each Holiday Package purchase generated a unique flex code, making it simple for fans to redeem their tickets online at their convenience. Spinzo’s technology allowed buyers to purchase multiple packs in one transaction, all linked to the same code for easy management.
- Streamlined Delivery Options: Whether opting for electronic delivery or a physical holiday card, Spinzo’s system seamlessly managed the distribution of flex codes. For physical delivery, a customized Salt Lake Bees holiday card was sent, with the flex code included, creating a personalized gift experience.
- Redemption Flexibility: The Spinzo platform enabled smooth redemption of vouchers online, with no need for box office visits. This flexibility encouraged buyers to gift tickets, knowing the recipient could choose games according to their schedule.
Key Metrics:
- 494 Total Packages Sold
- 291 Electronic Delivery
- 202 Mail Delivery
- 206 additional tickets sold at the time of redemption- Total of 7,065 Tickets sold
- $34,233 in net revenue with an additional $5,047 in add-on revenue
Best Practice Takeaway:
Using Spinzo’s flex code technology, the Salt Lake Bees simplified the holiday package process, making it easier for fans to purchase, gift, and redeem tickets. By creating urgency with shipping deadlines and offering personalized delivery options, the Bees enhanced the gift-giving experience, making their holiday packages a memorable and thoughtful present.