Success Connecting With Cultural Groups

US Soccer saw success reaching out to a local non-profit in the New York/New Jersey area for their upcoming September 6th friendly match versus Korea.

The K-NYNJ Host Committee Inc. is a nonprofit organization based in New Jersey, established to represent and mobilize the Korean-American community in preparation for the 2026 FIFA World Cup. US Soccer partnered with the group to offer a special price for the upcoming match. The K-NYNJ Committee used it database of local Korean owned business and citizens to market the offer and these were the amazing results:

·       794 Tickets sold

·       198 of the 201 buyers were new to the US Soccer database

·       Sold Out in one month

·       4.26 Tickets per order

The concept of tapping into cultural groups that have a tie to a player or team is easily replicated across all of our teams, events and venues. Identifying the opportunity, taking action and following up is key to seeing success like this.