Rookie Bobblehead Package Drives MVP Numbers

Cooper Flagg Bobblehead Pack

The timing couldn't have been better. Just a year ago, Cooper Flagg was the talk of March Madness, leading Duke to the 2025 Final Four and winning the Wooden Award. Now as a Dallas Maverick and a NBA rookie sensation, the Mavs capitalized on this during March Madness.

The Offer: An exclusive Cooper Flagg Rookie Edition Bobblehead Pack. All buyers received their ticket to a choice of one of 3 games, (the third being added due to popularity of the offer) and a Cooper Flagg Rookie Edition Bobblehead. Fans had the possibility of landing one of the rare autographed bobbles distributed randomly among buyers.


The Numbers:

• ​2,150 tickets sold
• Over $147,000 in revenue
• 21.5% lower bowl seats
• Average of a $68.48 per ticket
  

Why It Worked:

Timely Launch: The promotion tied right into the anniversary of his March Madness run from the previous season. That's not an accident. Fans who watched him dominate in college are now watching him in the NBA and they want a piece of it.

Scarcity: Limited availability of the bobbleheads, one per ticket, four-ticket max per customer. The rules weren't just fine print; they were part of the pitch.

Exclusivity: Fans who bought tickets elsewhere got nothing. That FOMO is real, and it drives clicks.

Autograph wildcard: Randomly distributed autographed bobbles turned every purchase into a little lottery ticket. That's the kind of detail that gets shared on social and gets fans excited!

Tiered pricing: The Mavs options ranging from $40 upper level value seats to $190 lower sideline had something for every budget.