Orange County Soccer Club Beer Fests Engage Fans!

Orange County Soccer Club’s Beer Fest Series is proving that experiential promotions continue to be one of the most effective ways to grow attendance, engage new fans and drive revenue in a memorable way.

So far this season, the series has generated:

• 1,129 tickets sold
• Nearly $40,000 in ticket revenue

The Beer Fest Series combines OCSC soccer, craft beer tastings, local food vendors, and entertainment into a single premium matchday experience. Fans receive access to unlimited tastings from 50+ breweries along with admission to the match itself.

OCSC offers VIP tickets with an earlier entry time and 436 tickets sold this season have been VIP tickets, 39% of all sales.

For their Spring Break Beer Fest this season, over 56% of buyers were new to the OCSC ticketing database, growing their audience and proving these events have become a destination for entertainment seekers with themed nights, live music and local brewery partnerships.

Promotions for their Labor Day event has already begun and it will sell out like prior to match day.