Move Fast or Miss Out: The Winning Formula of Cyber Monday
The Nashville Predators have scored a major win with their "Saber" Monday promotion, driving urgency and fan excitement with a dynamic, time-sensitive offer. The promotion has proven to be a smash hit, selling 965 tickets and generating an impressive $60,776.40 in revenue. By utilizing Spinzo’s timed offer feature, the Predators created a sense of urgency that kept fans engaged throughout the day.
This innovative pricing strategy rewarded fans who acted quickly with greater savings. The earlier fans purchased their tickets, the deeper the discount they received. Here’s how the tiered pricing played out:
Saber Monday Pricing Schedule:
- 8am-9am: 50% Off Gate Rate
- 9am-10am: 40% Off Gate Rate
- 10am-11am: 30% Off Gate Rate
- 11am-3pm: 20% Off Gate Rate
- 3pm-End of Day: 10% Off Gate Rate
This strategic approach encouraged early purchases, driving a wave of sales in the morning and maintaining steady interest throughout the day.
In addition to the unbeatable savings, the Predators sweetened the deal with exclusive perks for fans who took advantage of the offer. Buyers received 2 hats and 2 commemorative saber pucks, adding value to their ticket purchase and creating memorable keepsakes for fans.
Package Details:
- Timed Offer Savings: Discounts decrease throughout the day, encouraging early purchases.
- Exclusive Perks: Buyers receive 2 hats and 2 commemorative saber pucks with their ticket purchase.
Key Metrics:
- Total Units Sold: 965 tickets
- Revenue Generated: $60,776.40
- Engagement Stats: 4,828 unique viewers, 320 unique buyers, and 360 total orders
The Saber Monday promotion highlights the power of Spinzo’s timed offer feature to drive demand, increase revenue, and enhance the fan experience. By creating urgency and offering exclusive fan perks, the Nashville Predators delivered a memorable and successful campaign that left fans eager for the next big offer.