Monday Madness Promotion Success

A number of Monday games on your schedule can be discouraging, but as the saying goes, “When life gives you lemons, make lemonade.” The College Park Skyhawks did just that this season.

By embracing three Monday games, the team put together an awesome deal to drive sales.

Monday Madness Offering:

🎟️ $5 tickets – affordable fun for everyone!
🍗 50¢ wings – fans brought their appetite and their crew!
🏀 Skyhawks basketball – high-flying excitement all night long!

The Numbers:

• 466 tickets sold
• 150 unique buyers
• An average of 2.49 tickets per order
• 7% promotion conversion rate
• 32 buyers (21%) expressed interest in being contacted about season tickets or group outings

Getting fans into the building with an aggressive offer for tougher games provided opportunity.