How a New Year’s Offer Brought in over 500 New Buyers to the Hurricanes' Database!

The Hurricanes kicked off 2026 with a simple New Year’s offer that gave fans an easy reason to buy early—and come back twice.

The Offer

To ring in the New Year, fans could purchase discounted tickets to two upcoming Canes games at Lenovo Center, with prices starting at $26. Inventory was limited and all sales were final.

The Results

The response was strong and efficient:

• 1,400+ tickets sold
• $56K+ in net revenue
• 4,997 unique viewers
• 521 unique buyers
• 10% conversion rate

Why It Worked

A 10% conversion rate doesn’t happen by accident—it’s a sign the offer reached the right audience with the right message. New Year timing helped, but the real driver was the low barrier to entry paired with clear value. Fans knew exactly what they were getting and acted quickly.

Takeaway

Easy-entry offers like this aren’t just about short-term revenue. They’re a proven way to bring new fans into your database, create repeat visits, and build future opportunities—without overcomplicating the ask.