How a Family Night Bundle Drove 861+ Tickets and $21K in Revenue
Finding the right balance between value, simplicity, and fan experience isn’t always easy—but the Hornets’ Family Night promotion proves that when you bundle the right elements together, families respond.
The Offer at a Glance
Hosted at the newly renovated Spectrum Center, Hornets Family Night was designed as an easy “yes” for families looking for a full night out. Every ticket purchased through the offer included a food voucher redeemable for a hot dog, soda, and popcorn—eliminating one of the biggest friction points for parents: concessions.
Fans could pick up their vouchers at a clearly defined location, with pickup starting one hour before tipoff through the end of the first quarter. Clear instructions, simple redemption, and familiar food options helped keep the experience smooth from purchase to tipoff.
Performance Snapshot
This season, the Family Night offer delivered strong engagement and revenue results:
- 861+ tickets sold
- $21K+ in net revenue
- 13,600+ unique views
- 180 unique buyers
- 207 total orders
Why It Worked
The strength of this promotion wasn’t just the bundle—it was how it was distributed and tracked.
Using Spinzo affiliate links, the Hornets were able to measure engagement and revenue by channel, gaining real insight into what actually drove conversions. Paid social led the way, generating over 10,000 unique views and $9,870+ in revenue, while theme-based promotions and web placements combined for over $10K more. Even smaller channels like group and alternate web placements showed higher conversion rates, proving that different audiences respond to different entry points.
This approach allowed the team to evaluate not just traffic, but buyer quality, order size, and revenue efficiency per channel.
The Bigger Takeaway
Family Night shows how a simple, experience-focused bundle—paired with smart affiliate tracking—can scale without overcomplicating the offer. By removing guesswork around food costs and making the logistics crystal clear, the Hornets turned a family-friendly idea into a repeatable, trackable revenue driver.
Sometimes, the win isn’t about adding more—it’s about bundling what fans already want and making it easy to say yes. To set up your next Family Night through Spinzo, reach out to use at service@spinzo.com