Hornets Romance Book Fair Post Event Follow-Up

Back in November, we told you about the Charlotte Hornets' bold bet: a Romance Book and Author Fair at Spectrum Center, bundled with a game ticket. We promised a follow-up in April — so here we are.

Watch the follow-up interview to hear how the night came together and what happened next.

By the Numbers:
• 550 Tickets Sold
• 155 Tickets Sold On First Day — 28% of sales
• $23K In Sales
• 67% New Buyers To Hornets Database