Holiday Cheer Spreads With the Columbus Blue Jackets

The Columbus Blue Jackets provided some holiday cheer with their Holiday Homage Plan last season.  The plan which included two tickets to two games of the buyers choice and an exclusive, limited-edition Blue Jackets Homage t-shirt was offered in 11 of their seating zones.

The key to success with this plan was the buyer had the ultimate flexibility with choosing their games.  Mark Metz, Senior Director of Ticket Operations at Columbus Blue Jackets explains, "One of the challenges we aimed to solve was allowing the recipient of our holiday gift pack to choose their own games, rather than the buyer selecting them at purchase. The flex system Spinzo provides resolved this issue, and we received great feedback from repeat buyers. All necessary information was provided on the confirmation pages, making code redemption straightforward. Moving our Holiday Homage Plan to the Spinzo platform was a game changer."

Leveraging Spinzo’s flex plan technology, buyers were instantly provided with a unique code and link to redeem from the 33 games provided by the Blue Jackets.  If the package purchase was a gift, the confirmation email contained a link to the below printable certificate could be wrapped up.

Holiday Homage Plan by the Numbers:

• 4,812 tickets sold in packages
• Sold 1,000 more plans than previous season
• 196 additional tickets purchased at time of redemption- total of 5,008 tickets sold
• $36 average per ticket 

Buyers want choice and you can give it to them in a streamlined approach.