Hello Kitty Scores Again!

The San Diego Wave jumped in on the Hello Kitty craze and ran a promotion for their Friday, August 14th match versus the Denver Summit.

The package of a ticket and a Hello Kitty branded plush was offered in 3 upper bowl locations.

Through affiliate links, the Wave tracked their marketing outreach for the package through the following channels: web, paid meta ads, email and organic social media.

The results, a SOLD OUT promotion.

1,242 Ticket Sold

$53K+ In Revenue

481 Total Orders

279 New Buyers- 58% of all buyers were new

The Wave added additional ways to get co-branded merchandise with the following items in their team store, all of which sold out as well. The demand for Hello Kitty is high and the Wave saw this in the results from this night.