Giving Back Pays Off: Thunder’s Blood Drive Promo Nets $8K!

The Oklahoma City Thunder launched a special promotion to reward blood donors with complimentary or upgraded tickets for their game against the LA Clippers. Donors could choose free Love's Loud City Upper Loft seats or upgrade to better seating options without any additional fees, making it a rewarding experience for those contributing to a good cause.

The package included:

• 1 complimentary Love's Loud City Upper Loft seat
• Ability to upgrade seats at a discounted rate
• Additional tickets available for purchase

Donors received a voucher code to redeem their complimentary or upgraded tickets after selecting their preferred game and seat location. The promotion offered a hassle-free experience with no extra charges for upgrades or additional seats.

Key Metrics:

• Tickets Processed: 483
• Additional Tickets Purchased: 117
• Net Revenue From Additional Tickets: $8,433
• Reach: 695 unique viewers
• First-Time Buyers: 30%

Best Practice Takeaway:

By tying ticket sales to a charitable cause, the Thunder created a meaningful promotion that drove engagement and fostered community support, while Spinzo's platform facilitated a smooth redemption process through its free tier program and custom intake pricing integrations.