Filipino Celebration Night Success!

The Dallas Mavericks saw great success with their first ever Filipino Celebration Night earlier this month with over 500 tickets sold for a Tuesday night game versus the Pelicans.

The package for the night included a ticket and an exclusive Mavs x Filipino hat.  Additionally the package had a portion of each ticket that was set aside for a donation to both PACE & Saturdae organizations.  

Those group members who purchased through the link received the opportunity to join an early pre-gram party as well as shoot a free throw on the court post game! 

Sales for the group went so well they sold out of the exclusive hat by November 6th.  

Co-branded and exclusive items work to drive sales. This night showcases how adding an item as well as a tie to the community works to drive sales!

Group Details by the Numbers:

• 539 total tickets
• $38,821 in revenue
• 47% of buyers were new to the Mavericks database
• 21 buyers were interested in hosting their own group
• 30 buyers were interested in Mavericks season tickets