Fans Run To The Tucson Roadrunners Barbie Night!
The Tucson Roadrunners hosted Barbie Night focusing on Empowering Women On and Off the Ice!
The night highlighted women and girls while proving you can be anything — from a hockey star to a CEO. Fans could add the exclusive belt bag on to their ticket purchase from the promotion page.

Additionally, as a special add on the Roadrunners offered a premium Father/Daughter Experience. The experience included pre-game dinner, a post-game photo, and a post-game slapshot where the pros play.
The numbers for this night speak to the success:
Total Tickets: 400
Belt Bags Sold: 140
Father/Daughter Experiences Sold: 71
Total Revenue: Over $15K
Simple, successful and effective night celebrating the power, passion, and potential of every woman and girl who dares to chase her goals, like Barbie!