Educator Appreciation: Strengthening Community Ties While Expanding Your Fan Base

The Oklahoma City Thunder launched their Educator Appreciation offer for the 2024-2025 season, aiming to honor local educators with a promotion that combines recognition and memorable game experiences. This initiative has proven to be a hit, with over 6,400 tickets redeemed, more than 530 upgrades, and over $32,000 in net revenue. A standout feature of the promotion is the opportunity for educators to redeem up to two complimentary tickets, with the offer gated by a special promo code.

In line with their community-focused approach, the Thunder’s Educator Appreciation offer strengthens their bond with local educators while creating a fun and engaging experience for game attendees. This promotion celebrates educators and ensures they feel appreciated for their invaluable contributions.

Package Details:

• Complimentary Tickets: Up to two tickets for local educators
• Exclusive Promo Code: Gated access through a special code
• Flexibility: 3 different games to choose from (an additional game added because of overwhelming demand!)

Key Metrics:

• Strong Redemption: Over 6,400 tickets redeemed
• Revenue Impact: Over $32,000 in net revenue
• High Engagement: 530+ upgrades for added game-day excitement
• Unique Viewers: 10,400+ educators reached
• Unique Buyers: 2,500+ new emails added to the OKC database