Charlotte FC Fills Almost 18,000 Seats this Season With Students.

The greater Charlotte, North Carolina area has many colleges and universities. As a new franchise two seasons ago, Charlotte FC wanted to capitalize on this population and provide them with last minute ticket deals to attend matches.

For this offering, Charlotte FC wanted to ensure that only students were able to take advantage of the offer and they also wanted it to be a turnkey promotion. With Spinzo, the promotion was gated by the email suffix .edu, only allowing those with that email suffix to purchase.  Additionally, Charlotte FC invoked email validation which required buyers to receive an email from Spinzo verifying that their email address was indeed valid.

To ensure the promotion was simple and turnkey for their internal staff, they were able to build the entire season of promotions while utilizing offer timing to have each match’s promotion come available at a set time, which they chose Monday morning of match week.

Now in their third season running the program, they have been able to train the college student market and have achieved incredible results.

Notable Numbers 

2024 Season To Date:

• 17,802 tickets sold
• Average of 1,187 per match
• $19.18 per ticket average
• 3,214 repeat buyers

Franchise Totals:

• 35,775 tickets sold
• Average of 715.5 tickets per match
• $21.85 per ticket average
• 7,521 repeat buyers

This is a perfect example of a targeted and gated offer that works and drives volume.