Carolina Hurricanes Turn Ticket Sales Success Into Turkeys for Those in Need

The Hurricanes have a long standing tradition around the Thanksgiving holiday in which their entire staff helps to sell tickets for select games.  As a part of this promotion a portion of each ticket sold goes back to help feed the needy.  The Tickets for Turkeys program as it is called provides turkeys to local families in need, in partnership with Blue Cross Blue Shield of North Carolina.

During a number of the 6 seasons of this program through Spinzo, the Hurricanes turned it into an internal sales contest and used affiliates and or promo codes to track sales by employee.

This past season buyers were offered an opportunity to donate their tickets at checkout! Donated tickets went to local nonprofits, first responders and military members. 

This past season based on inventory the program sold out quickly. Here are those numbers:

2023 Numbers:

• 384 tickets sold
• $37.21 per ticket average
• Over 2,500 viewers on the page 

All Time Numbers Through Spinzo:

• 13,705 Tickets
• $592K in revenue
• Thousands of turkeys donated

Utilizing the time around the holidays to generate a promotion that is truly a win/win works. In this scenario, the Hurricanes sell tickets, fans get discounted rates and those in need get food for a family holiday meal!