Big Trucks. New Fans. Real Results.

Orange County Soccer Club gave families a reason to arrive early and stay for soccer.

The club’s annual Touch-A-Truck event invited children to get up close with sanitation trucks, first responder vehicles, construction equipment, and more. Every Touch-A-Truck ticket also included general admission to the OCSC match, connecting a popular community experience with a day at the stadium.

OCSC turned this event into:

788 Tickets Sold

$13,000 In Ticket Revenue

240 Orders

109 New Buyers

Running from 2–6 p.m., Touch-A-Truck offered hourly entry windows, with the first slot reserved for VIP early entry. OCSC offered adult and child pricing, family packs, and existing match ticket holders.

OCSC tracked 17 marketing channels through affiliate links, giving the team visibility into which promotional efforts generated purchases. The club also focused on repeat Northgate 4-Pack buyers, an established audience of families already familiar with attending together.

Touch-A-Truck shows how a community event can create another entry point into the match-day experience.