Best of Holiday Promotions
Black Friday | Value and Velocity
Charlotte FC
Gave fans two matches for $20—a simple, can’t-miss deal that delivered big.
The Result: 2,600+ tickets sold | $53,000+ in revenue
The Promotion: https://charlottefc.spinzo.com/2024-upper-deck-pack-2023-12-31-FVVCG?group=black-friday-sale-uczc
Columbus Blue Jackets
Rewarded fans who purchased their holiday pack on Black Friday with two bonus game tickets.
The Result: 1,750+ packs sold | $62,900+ in revenue
The Promotion: https://bluejackets.spinzo.com/10396-upper-end-shoot-once-SGWAT?group=holiday-gift-pack-black-friday-offer-cmcn
Cyber Monday | Creative Twists That Convert
Nashville Predators
Rebranded the day as “Saber Monday,” tying the theme back to the team with a clever name and limited-time offer.
The Result: 1,970+ tickets sold | $135,500+ in revenue
The Promotion: https://predators.spinzo.com/nashville-predators-vs-arizona-coyotes-2024-02-10-FTZKK?group=saber-monday-rhs2
Carolina Hurricanes
Turned gratitude into engagement with a Thank You Offer for fans who purchased on Cyber Monday.
The Result: 2,570+ tickets sold | $56,350+ in revenue
The Promotion: https://hurricanes.spinzo.com/cyber-monday-ticket-discount-hurricanes-vs-sharks-2024-12-10-YMDBB?group=2024-cyber-monday-deals-rx5p
Holiday Packs | Flexibility Meets Festivity
Columbus Blue Jackets
Launched a build-your-own holiday pack that let fans pick the games they wanted at their own convenience.
The Result: 4,800+ packs sold | $175,750+ in revenue
The Promotion: https://bluejackets.spinzo.com/202324-homage-holiday-pack-upper-end-shoot-once-YKNSD?group=holiday-pack-65vd
Anaheim Ducks
Offered two simple bundles—Game Set A or Game Set B—giving fans an easy choice that fit any schedule.
The Result: 690+ packs sold | $172,500+ in revenue
The Promotion: https://ducks.spinzo.com/202425-static-holiday-pack-3game-b-GVKYD?group=holiday-pack-f3v2
Salt Lake Bees
Gave fans two voucher pack options—one with 4 vouchers and another with 10—redeemable for any game of their choice. The flexible format allowed fans to customize their experience while driving strong engagement across the schedule.
Result: 950+ vouchers sold | $66,400+ in revenue
Promotion: https://bees.spinzo.com/2024-bees-holiday-packages-electronic-delivery-no-physical-voucher-included-2023-12-31-MAPJX?group=holiday-packs-temr