BEER SELLS! Colts: Beer Blitz

The Indianapolis Colts teamed up with Anheuser-Busch to kick off the preseason with their annual Beer Blitz, an exciting promotion that paired football with a premium beer-tasting experience. Fans who purchased the package received a ticket to the Colts vs. Cardinals game along with access to three hours of beer sampling from over 10 different breweries. To enhance the experience, each attendee received a complimentary sample cup as a keepsake. Additionally, Colts Season Ticket Members were provided with a unique link that allowed them to purchase access to the Beer Garden exclusively.

The package included:

• A game ticket to Colts vs. Cardinals
• Entry to the Colts Beer Blitz for beer tasting
• Complimentary sample cup
• Exclusive access to the Beer Garden for Season Ticket Members

Buyers were able to redeem their tickets and access the event seamlessly through a custom link, ensuring a hassle-free experience.

Key Metrics:

• Total Net Revenue: $14,190K
• Beer Blitz Tickets Sold: 362

Best Practice Takeaway: By combining a game day experience with a unique beer-tasting event, you can create a fun and engaging promotion that appeals to beer enthusiasts. Spinzo’s platform can facilitate a smooth ticketing process, allowing for easy access and personalized offers, driving substantial revenue and enhancing fan experience.