A Youth Basketball Slam Dunk With Attendance & Revenue

For the 2025–26 season, the Atlanta Hawks partnered with 19 local youth basketball leagues through the Jr. Hawks program, giving participating families an opportunity to experience a Hawks game together.

Each child enrolled through a participating league received access to two Hawks tickets during the season.

To make ticket distribution simple for families while giving the Hawks visibility into program performance, the organization used Spinzo Flex Codes. Each family received a unique, one-time-use code redeemable for two tickets per athlete registered, creating a seamless path from youth basketball participation to a live Hawks experience.

At the same time, every transaction could be attributed back to the participating league.

2025–26 Results

19 Participating Youth Leagues

4,339 Total Tickets

1,569 Orders

828 Add-On Tickets

743 Orders With an Upgrade or Add-On Purchase

$68K+Upgrade & Add-On Revenue

$155K+Total Program Revenue

View the Case Study HERE

Tracking Performance Across Every League

Spinzo Flex Codes and Affiliate link technology gave the Hawks a scalable way to manage ticket access across 19 different youth basketball leagues while maintaining visibility into where every order originated.

This allowed the Hawks to:

• Track orders and ticket activity by league
• Provide each family with a controlled, one-time-use ticket benefit based on the number of athletes in their family
• Give families the ability to purchase additional tickets
• Create opportunities for seat upgrades
• Measure incremental revenue generated through the program
• Evaluate engagement across participating youth organizations

A wide reaching and large scale program made simple through Spinzo.