$200K in Additional Revenue from Camp Redemption Program!

The Golden State Warriors run an extensive summer basketball camp program.  Each camper that attends one of their sessions receives a credit worth $100 (2 -$50 tickets) to a game for the upcoming season. 

The Warriors have trusted Spinzo with the redemption of this program for 5 seasons now and each year the numbers are just as strong.  

This year for example the program finished with the following numbers:

2024-25 Season Numbers:

• 3.765 total tickets 
• 770 additional tickets purchase
• 91% of all orders upgraded or added on tickets
• $209.605 in additional ticket and upgrade revenue

One stand out factor for the Warriors success is the offering of upgrade seating zones and upgrade games. This season alone 91% of all buyers through the program chose either an upgraded seating option or an upgraded game.  

The Warriors spell out to the fans what the base upgrade investment is with each game on the promotion page. See below for example that the Lakers game is an additional $145 per ticket with their redemption code. By offering the Lakers game on Christmas Day, they had 28 unique orders resulting in 92 tickets sold for that game and over $20,000 in revenue. 

This redemption program is a perfect example of how you can offer fans a variety of options and you do not have to shy away from more premium games or seating zones. Simply show the upcharge and let them decide if they are willing to spend the additional dollars.